Build at the speed of AI

Prerna Singh Chief Product Officer, Avaaz www.scrappy2scale.com | /in/presingh/

Key Quotes

AI is basically a golden retriever: eager, loyal, and has exactly zero product sense.

The human side of product actually drives innovation; AI is just another way to help you unlock it.

Session Description

What if we changed the way we thought about product management? What if I told you that user stories were dead? What if you could prototype first, try it, test it, and then send the prototype with instructions to your development team? In this talk, you’ll learn how to rapidly prototype your ideas to get market validation or even as a shortcut to working with your development teams.

Notes

Prena discussed how to build at the speed of AI without losing the most important part of the process: you.

Getting started with AI doesn’t require fancy degrees or new knowledge. The foundation is things PMs should already have:

When you pair that foundation with AI, it supercharges one of the best ways you can make an impact: prototyping.

Prototyping is how you go from idea → insights in hours instead of weeks

AI prototyping is not about perfect code or shiny tools — it’s about giving us a faster way to learn from humans, to test with humans, and to build for humans.

AI is leverage. But product judgment is still a human sport. And that’s the part no tool can replace.

How we build products is changing

The “2024” way

Define → Design → Develop → Deploy