Why your CEO will ship faster than you (and how to reclaim product leadership)

Oji Udezue Co-Author, Building Rocketships www.productmind.co | ojiudezue.substack.com

Key Quote

Get to code faster. Your PRD is now in the form of a full code prototype with annotations.

Session Overview

Picture this: Your CEO learns to vibe code over the weekend and ships a feature while your product team is still "validating requirements." This isn't fiction—it's happening right now, and in this game-changing keynote, discover why product teams are being bypassed and how to reclaim your role as the consequential product leader.

Learn about the emerging three-speed problem—where discovery moves at 2x speed, building accelerates to 10x, but go-to-market crawls at 1.5x—creating a catastrophic mismatch that's leading to feature graveyards and frustrated product professionals. This isn't just theory; Oji Udezue will share a practical transformation playbook covering tools that compress 3 months of research into 3 days, why the prototype is the new PRD, and how to restructure your team using the revolutionary "shipyard model" where everyone works in parallel.

Walk away with a 30-day transformation plan, the five new PM competencies for the AI era, and specific techniques for becoming the PM who moves faster than your CEO ever could.

Notes

Now that anyone can write code, there’s a lack of trust and inflexibility in the system that is causing chaos.

The 3-Speed Problem

There are three main areas of product management. With the rise of AI, the speed of all three areas is accelerating, but at different rates.

Listening & Discovery

(2 - 3x) The speed of user research, market research, customer discovery and listening is doubling.

Building

(10x) Building with AI-powered tools will increase faster. Perhaps up to 10x, depending on tools and code base

Go-to-Market

(2x) Parts of GTM are accelerating, especially content. Getting attention is not that much easier than befor,e unless new channels develop.

Every product process is built around the assumption that engineers are the bottleneck resource. With these different rates of acceleration, this is changing.

This mismatch in acceleration rates between discovery, building, and go-to-market will create organizational stress in the coming months and years.